Nottingham Forest Football Club and Floki, a cryptocurrency ecosystem, have formally partnered for the next Premier League season.
Floki will leverage the EPL platform to increase its global visibility as the team’s official cryptocurrency partner.
A three-minute LED advertising show during home games is one example of this, as is brand placement on backdrops used for interviews and press conferences.
With this partnership, Floki joins one of the sports leagues that garners the greatest attention globally, with over 2.7 billion viewers per matchday.
Floki will showcase its sibling brand, the massively multiplayer online game Valhalla, and advertise its cryptocurrency.
Both businesses will benefit greatly from the partnership’s widespread exposure on social media, digital platforms, and stadiums.
Kraken joined forces with Tottenham Hotspur earlier this year, and for all clubs beginning in the 2024–2025 season, they will be the Official Sleeve Partner.
Similar to Nottingham and Floki’s agreement, this alliance will improve fan experiences by offering events and exclusive material.
Nottingham Forest had an average home attendance of almost 29,000 spectators last season, finishing in 16th position in the Premier League.
Floki’s Goals
This collaboration aligns with Floki’s overarching plan to become the industry leader in the cryptocurrency industry.
As Floki and Valhalla share the stage this season, the campaign aims to raise Floki’s brand awareness by utilizing the Premier League’s enormous global viewership to strengthen its market presence.
Nottingham Forest’s chief operating officer, Paul Bell, expressed excitement about the collaboration and cited Floki’s creative strategy in the industry.
