Gemba, a startup in virtual reality (VR), has secured $18 million in a Series A fundraising round led by Parkway Venture Capital.
The money invested is intended to provide the business the financial clout it needs to expand into Europe, the Middle East, Africa, and North America.
After landing contracts with AstraZeneca, Nike, and Carlsberg to deliver lifelike training experiences through VR headgear, Gemba gained a proprietary status in the virtual reality educational/training industry.
Nathan Robinson, CEO of Gemba, praised Gemba as a substantial solution to one of the key problems faced by transformative leaders seeking to provide their staff with useful and affordable training.
Parkway Venture Capital’s co-founder and general partner, Jesse Coors-Blankenship, expressed his excitement about adding Gemba to the company’s expanding portfolio of cutting-edge future technologies. Gemba costs roughly $7,250 for each session, making hosting a masterclass an expensive endeavor.
An business subscription can be purchased for $120,000 annually for a team of 50 users; at a bigger scale, they can cost up to $1.2 million. Speaking of experience, Aptiv’s augmented reality workforce training program, which enables the top automotive supplier to impart in-depth knowledge at a relatively low cost, is a recent illustration of why more than 4000 executives trust Gemba.
The $18 million fundraising round is only one of the tens of millions of dollars going into the creation of cutting-edge VR technologies. Institutions including Animoca Brands, HSBC, Qualcomm, and investment management company Invesco have functioned as conduit pipes for previous rounds of VR venture finance into the year 2022.
