The online game and social platform has rebranded its NFT project as Habbo Collectibles and dropped Web3 jargon from its marketing and communications. The company says it wants to make its collectibles more accessible and understandable for its users.
Habbo, formerly known as Habbo Hotel, is a 21-year-old game that allows players to create their own avatar rooms and socialize with others.
In 2021, the company announced the Habbo NFT project, consisting of two NFTs collections on OpenSea: Habbo Avatars and Habbo Portraits.
The avatars were integrated into the game and came with in-game perks, while the portraits were designed as profile pictures. The company also airdropped the first-ever NFT furniture to avatar owners in late 2021.
Habbo introduces Habbo Collectibles and Habbo X
In 2022, the company started building an ecosystem of Habbo NFTs on Immutable, a layer 2 scaling solution for Ethereum. The company also released its own off-chain currency, NFT Credits, to support the ecosystem.
The company also launched Habbo X, a version of Habbo that focuses on community building, interoperability, and play-and-earn mechanics.
Habbo X is currently in an alpha test phase and requires owning a Habbo X room, a Habbo Avatar, a Crafted Avatar, or a Habbo Portrait to access.
Habbo drops Web3 terminology and rebrands its collections
In 2023, the company announced that it is rebranding its collections and ecosystem as Habbo Collectibles, and moving away from jargon like Web3, blockchain, and NFT.
The company says it wants to make its collectibles more about collecting and trading items in Habbo rather than confusing users with technical terms.
Habbo also says it wants to differentiate Habbo from Habbo X, which will still use Web3 terminology when promoting its specific features and releases.
