As part of the next stages toward achieving the decentralised social media strategy, the new leader intends to hire for the Bluesky team and “partner closely with Twitter and other companies.”
In 2019, Twitter announced the launch of a decentralised social media platform, which will be led by Jay Graber, a former software developer for cryptocurrency Zcash and blockchain startup Skuchain.
Announcing the Bluesky initiative on Monday through the social media platform Twitter, Graber stated that they had collaborated closely with “a group of thinkers and builders” from the decentralised social ecosystem and would be in charge of it.
Part of the next steps towards achieving the decentralised social media strategy will include hiring for the Bluesky team and “collaborating closely with Twitter and other companies.”
I’m excited to announce that I’ll be leading @bluesky, an initiative started by @Twitter to decentralize social media. Follow updates on Twitter and at https://t.co/Sg4MxK1zwl
— Jay Graber (@arcalinea) August 16, 2021According to Twitter CEO Jack Dorsey, the firm will fund a dedicated team to establish a decentralised standard for social media, with the goal of having the company become a member of this standard in the long run.
“Centralized enforcement of global policy to address abuse and misleading information,” he said, “shifting away from content hosting and removal to recommendation algorithms directing users’ attention,” and “content that sparks controversy and outrage rather than healthy and informative conversations.”
“New technologies have emerged to make a decentralized approach more viable,” said the Twitter CEO, at the time. “Blockchain points to a series of decentralized solutions for open and durable hosting, governance, and even monetization.”
Dorsey stated that the appointment of Graber as Bluesky’s project manager will allow the project to “move much more quickly, and through code.” In June, the CEO of Twitter stated that he intended to link Bitcoin’s Lightning Network sidechain with at least one of his businesses – however he did not specify which business this would be.
Dan Held, the head of growth at Kraken, and Muneeb Ali, the co-founder of Stacks, both appeared to voice their support for Graber:
Congrats, Jay! Your work in the early days of crypto can certainly help here.
— muneeb.btc (@muneeb) August 16, 2021