Lamborghini has chosen Coinbase’s Layer 2 network Base to launch Revuelto NFTs as part of its Fast ForWorld digital project with Motoverse, debuting on Nov. 7.
Lamborghini is attempting to capitalize on the increasing momentum of Base, Coinbase’s Ethereum Layer 2, for its most recent web3 venture.
Partnership for Revuelto NFT Launch
On October 28, Automobili Lamborghini disclosed that Base had been chosen as the blockchain network to host mints for collectibles that illustrate the Revuelto, the most recent addition to Lamborghini’s supercar lineup.
The digital collectibles project, Fast ForWorld, will be launched in collaboration with Motoverse, the motorsports-centric subsidiary of Animoca Brands, a blockchain gaming and NFT company. The collectibles will be released as part of this project.
Initially, Fast ForWorld will consist of a web3 wallet that supports 3D visual features and interoperability capabilities, and it is scheduled to launch on November 7. Motoverse stated that vehicle collectibles released through Fast ForWorld will be playable across multiple game titles in the futur
Motoverse stated that the platform is a comprehensive digital hub enabling enthusiasts to participate in exclusive experiences, exhibit their vehicles, and engage with the broader Lamborghini ecosystem. “Base has become a leading platform for on-chain applications, rendering it an optimal foundation for Lamborghini’s digital initiatives.”
Lamborghini adopts NFTs
In recent years, the Italian sports car manufacturer has endeavored to integrate web3 and NFTs, as “Lambo” — an abbreviation of “Lamborghini” — has endured as a meme and status symbol within the crypto community for an extended period.
Lamborghini’s inaugural foray into NFTs was Space Time Memory, which was introduced in January 2022. The project consisted of a digital art compilation of five photographs composed by the Swiss artist Fabian Oefner.
The photographs captured physical parts from Lamborghini’s flagship Ultimate supercar. The Ultimae components were sent to the International Space Station as part of a research endeavor that was commemorated in the collection.
The five artworks were auctioned off by Sotheby’s, a 258-year-old auction house that has hosted numerous NFT auctions. Access to the artworks was provided through QF codes engraved in tangible objects.
As part of an eight-month campaign of monthly NFT deliveries beginning in August 2022, Lamborghini also sold a unique NFT in conjunction with the final Aventador coupe produced by the automaker.
The Base Extends Layer 2 Dominance
The announcement was made at a time when Base’s position as the industry leader in terms of transaction throughput, DeFi total value locked (TVL), and active users were expanding within Ethereum’s Layer 2 ecosystem.
According to GrowThePie, Base accounted for 5.33 million or 61% of the combined Layer 2 users and drove 6 million or one-third of the combined L2 transactions, based on a seven-day rolling average.
According to DeFi Llama, Base surpassed Arbitrum in terms of the TVL of the native DeFi protocol on October 11, with Base hosting nearly $2.6 billion compared to Arbitrum’s $2.35 billion. Arbitrum maintains its position as the largest aggregate network TVL, with $13.5 billion, as opposed to Base’s $7.77 billion, as reported by L2beat.
