The partnership between Liverpool FC and Meta will introduce a line of virtual clothing for Meta digital avatars. Liverpool FC supporters on Meta’s platforms will now be able to purchase virtual merchandise from the Meta Avatars Store.
On October 14, Liverpool FC made a formal announcement stating that it had become the first Premier League team to launch its virtual goods in the Meta Avatars Store.
Fans can add home and away jerseys from Liverpool FC (LFC) and items from the LFC label lifestyle line to their digital avatars.
SVP for digital at Liverpool Football Club, Drew Crisp, stated:
“We’re incredibly excited to be the first Premier League club with our own Meta Avatars. This is another fantastic opportunity for our global fanbase to digitally engage with Liverpool Football Club and create their own individual club-coloured avatars.”
Today, customers may buy the virtual clothing line from the Meta Avatars Store on Facebook, Messenger, and Instagram. Currently, the United States, Canada, Mexico, Thailand, Spain, Italy, and the United Kingdom can access the Meta Avatars Store.
In fact, this year’s LFC merch will be offered in virtual reality. As the use of the metaverse increases, Meta thinks it will assist Liverpool FC in establishing a new source of income for the team. On June 20 of this year, the massive Metaverse company opened the Meta Avatars Store.
Director of media partnerships for Northern Europe at Meta, Jerry Newman, stated:
We’re thrilled that Liverpool fans can now use our Avatars to express their digital identity through the iconic colors and logo of their favorite club”
Sports and the Metaverse
Major corporations, famous people, game publishers, and sports teams are all entering the virtual world, which is expanding the metaverse.
The metaverse is gaining much traction in games and athletics thanks to its connections to the cryptocurrency, NFT, and Web3 marketplaces.
In order to boost fan engagement and boost revenue, sports teams like Arsenal and Liverpool FC have entered the NFT and metaverse space.
In the meanwhile, publishers and game creators pay particular attention. Brendan Greene, the creator of PUBG, just revealed adding blockchain, metaverse, and NFT technologies to the much-anticipated game Artemis.
