McDonald’s Hong Kong launches in the metaverse, joining companies like Adidas, Coca-Cola, and Gucci.
The Chicken McNugget, which originally went on sale in the entire world in 1983, is celebrated in the McNuggets Land metaverse, which was created on the online game network The Sandbox.
Players can participate in entertaining mini-games and activities in McNuggets Land that are all focused on the recognizable McNuggets. Players can receive rewards in the form of SAND tokens, the native cryptocurrency of The Sandbox ecosystem, and additional in-game gear, by completing objectives and challenges.
Furthermore, Hong Kong residents can use The Sandbox to complete tasks in McNuggets Land to collect real-world McDonald’s coupons. Up to August 28th, this metaverse experience will be accessible.
The Sandbox is a game platform built on the Ethereum blockchain that gives users control over, the ability to benefit from, and the ability to build upon their metaverse gaming experiences.
The Sandbox is a division of the Hong Kong-based game corporation Animoca Brands. It has collaborated with brands and celebrities to create decentralized virtual worlds. Snoop Dogg, Adidas, and Warner Music Group are notable partners.
The McNuggets Land metaverse project in Hong Kong is not the first time that McDonald’s has used blockchain technology in its marketing campaigns. In late 2021, the company’s US and Chinese divisions began offering NFT collections.
Other well-known companies are following McDonald’s lead and investigating Web3, a future internet phase embracing decentralized blockchain technologies, the metaverse, and non-fungible tokens (NFTs).
