McDonald’s has partnered with digital content creator Karen X Cheng to launch an interactive campaign in celebration of the Lunar New Year.
McDonald’s has teamed up with renowned digital content producer Karen X Cheng for a Lunar New Year ad. A number of cutting-edge technology, including AI and AR, are used in Cheng’s regularly viral works.
The 30-second ad features a QR code call-to-action that leads viewers to more campaign elements and is based on Cheng’s pleasant childhood memories of the event.
NeRF technology is employed in advertising at a time when marketers are beginning to rely heavily on AI. According to Elizabeth Campbell, senior director of cultural engagement strategy at McDonald’s, the fast food juggernaut is hoping the “tech-forward” project will both commemorate the occasion and give back to the Asian American and Pacific Islander community.
Several Metaverse experiences were released by McDonald’s
This year, McDonald’s made a variety of metaverse experiences available with the goal of bringing the Lunar New Year to everyone. With the use of virtual reality, augmented reality, and 3D animation, users can investigate a variety of activities.
Virtual reality zoos, cooking competitions, and classic Chinese games like Weiqi and Mahjong are just a few of the things that everyone may enjoy. In addition, McDonald’s developed a customizable 3D avatar that lets each user travel the globe.
Using the in-app messaging, users may also send messages to friends and send them photos. However, viewers can access the metaverse straight away by going to the official website.
Entrepreneur and digital storyteller Karen X Cheng. She has worked on initiatives in many different industries, such as media and technology. She also established Karen X Inc., a company dedicated to creating interactive experiences.
In collaboration with McDonald’s, Karen X Cheng is creating a creative and entertaining metaverse Lunar New Year party. She surely aims to provide additional possibilities for individuals to connect with friends and family throughout the Christmas season and subsequently create enduring memories through the McDonald’s digital world.
