In recent years, the pop culture icon Paris Hilton has become an unexpected supporter of the Metaverse.
Paris Hilton, the OG influencer, has extended her campaign into the Metaverse, describing it as the “future of partying, going out, mingling with people, and being sociable,” according to her.
Hilton appeared as a guest on Jimmy Fallon’s ‘Tonight Show’ on January 25, where she discussed her experiences in the NFT group.
Hilton informed Falon that she’ll be releasing her first NFT collection with Super Plastic on the Origin protocol “soon,” but she didn’t specify a specific date. Super Plastic is a firm that makes vinyl toys and digital memorabilia.
She showed the audience the collection, named “Forever Fairytale,” which is a collage of memories with her newlywed spouse Carter Reum. She then presented Falon with the collection’s first NFT, as well as additional NFTs to each member of the crowd.
“I think that’s the first NFT giveaway in television history,” Fallon added. On January 18, Super Plastic released its “Headtripz” NFT collection, which included a piece created in collaboration with Hilton.
Despite the fact that this will be her debut collection, it will not be her first journey into the NFT world. Hilton sold her “Iconic Crypto Queen” NFT for $1.1 million in April 2021.
Hilton claimed she started investing in crypto in 2016 when she “made friends with the inventors of Ethereum,” according to a November 2021 interview with The Guardian. She’s amassed an impressive NFT collection of 141 pieces since then, which includes a Bored Ape and works by Grimes and Steve Aoki.
The unexpected queen of the Metaverse
In recent years, the pop culture figure has become an unexpected supporter of the Metaverse. Hilton’s “Paris World” premiered on the online gaming platform Roblox on New Year’s Eve 2021, with Hilton performing a DJ set in front of a virtual audience.
“I think it’s important for people to not only be in the physical world but also to be in the digital world,” she told Bloomberg on Jan. 21.
Users may buy clothing from her closet or hang out on her boat at Paris World, which includes an amusement park, petting zoo, nightclub, and home.
According to Roblox statistics, the Metaverse island has only garnered roughly 63,900 visits thus far. Roblox‘s “ALDC Studio” environment, which was inspired by the American reality TV show “Dance Moms,” has over 30.5 million visits.
Hilton’s social media profiles on Instagram, Twitter, Facebook, Snapchat, and Youtube have a combined total of 55 million followers.
Despite the dismal statistics, Hilton remains optimistic about the island’s future. “I anticipate Paris World expanding into a year-round destination for many events,” she added, citing Valentine’s Day, the Super Bowl, and New York Fashion Week as examples.
Following the popularity of her reality TV show “The Simple Life” in 2003, the rich heiress rocketed to stardom. She just launched a new show, “Paris in Love,” as well as a podcast, “This is Paris.”
