Prada’s viral tank top joins the brand’s Timecapsule non-fungible token collection, while The Hundreds joins brands trialling on-chain e-commerce.
Prada will launch its thirteenth limited-edition Timecapsule Collection on June 1, featuring a floral-patterned version of its popular tank top that debuted on the fall ’22 runway
The tank top, made of jacquard terry cloth fabric from the Prada archives, will come with a gifted non-fungible token (NFT) that grants access to the Prada Crypted NFT community and future projects and drops.
The Prada Timecapsule NFT Collection started in May 2022 as a Web3 evolution of the 2019 Timecapsule initiative. The initiative offers a monthly online event with an ultra-limited edition item drop that is available for 24 hours only.
The NFTs are designed to enhance the value and exclusivity of the physical products and create a digital community of Prada fans and collectors. The
NFT holders can enjoy exclusive experiences, such as invitations to cultural events such as Prada Extends and Prada Mode and VIP visits to fashion week shows in Milan.
The NFTs are also retroactively available to anyone who bought a Timecapsule item from 2019 onwards. They can claim their NFT by connecting their wallet to the Prada website.
The Hundreds’ on-chain rewards
In the meantime, on-chain rewards continue to gain traction in the retail sector.
The newest entry, some.place, a drop-centric platform combining a blockchain-based loyalty program with e-commerce, has launched in private Beta with streetwear brand The Hundreds.
The Beta is accessible to holders of The Hundreds founder’s Adam Bombsquad non-fungible token project who can connect via their wallets.
Some.place and The Hundreds have recreated the L.A. Fairfax district, home to the brand’s flagship store, using Unreal Engine 5.
Using self-managed web-based tools, the platform allows brands to generate assets faster and more efficiently.
Lana Hopkins and Juliana Di Simone, co-founders of some.place, said in a statement that “the vision is a move away from social media and third-party data in favour of an intimate and rewarding experience for fans while empowering brands to connect with this audience in new and exciting ways.”
According to David Yoshida, VP of Web3 Strategy & Partnerships at Razorfish, some.place represents “a low-lift, turn-key option for brands to experiment with Web3 while staying rooted in Web2.”
The Hundreds co-founder Bobby Kim himself dubbed the platform “the future of commerce” in a statement, adding that it is a space “for our community to come together, shop and socialize, rather than gamification.”
Visit their websites for more information: Prada; The Hundreds; Some.place
