According to Reuters, social media platform Reddit reportedly plans to initiate its initial public offering (IPO) in March, nearly three years after hiring IPO advisers.
As of the time of listing, the valuation of the IPO shares purportedly sold by the San Francisco-based company amounts to approximately 10%. The valuation of the social media giant increased to $10 billion following its funding round in 2021.
Reddit’s March IPO would be the first in the social media industry since Pinterest’s in 2019. Established in 2005, Reddit has since evolved into a well-known digital platform where individuals exchange and deliberate on personal experiences through many subreddits.
Additionally, the platform has gained recognition for its ability to adapt to emerging technological trends, such as artificial intelligence and Web3.
Among the first social media platforms to incorporate cryptocurrency tipping capabilities, Reddit launched a nonfungible token program in 2022.
Technology companies utilize the application programming interface (API) to train large language models employed in artificial intelligence. The firm’s announcement that it would charge companies for access to this API sparked backlash.
Reuters cites sources as saying that Reddit filed for its IPO in December 2021 in confidence and intends to do the same publicly in late February, after which it will launch in early March. Reportedly, the social media company postponed its intention to go public until it achieved profitability.
According to Reuters, the social media behemoth, whose primary sources of income are advertising and premium subscription programs, will generate approximately $800 million in advertising revenue in 2023.
As has occurred previously, Reuters cautioned in its report that the IPO schedule could be delayed, citing sources with knowledge of the situation.