The music streaming platform Spotify has announced a new pilot test for blockchain-powered “token-enabled playlists”.
Those who have NFTs will be able to link their wallets and access personally selected music. Nevertheless, only Android users in the United States, United Kingdom, Germany, Australia, and New Zealand can access the pilot.
Owners of tokens in the Fluf, Moonbirds, Kingship, and Overlord communities are eligible to access the service. The selected playlists will be regularly updated throughout the three-month trial period, and only community members will have access to them via a specific URL.
The lizard-themed Creepz NFT project’s owners will be able to access its community-curated “Invasion” music by linking their Web3 wallets to Spotify, according to a separate announcement made on February 22 by Overlord, the Web3 gaming and media empire.
A token-gated playlist for token owners featuring songs by musicians like Queen, Missy Elliott, Snoop Dogg, and Led Zeppelin was created, according to the NFT band Kingship from Universal Music Group.
Lead developer for Liquidity protocols NFT, Apoorv Lathey, also tweeted a screenshot from the pilot that showed customers exactly how to access KINGSHIP’s chosen Spotify playlist. According to the screenshot, NFT owners can login to their wallets in Metamask, Trust Wallet, Rainbow, Ledger Live, or Zerion.
Does Spotify intend to capitalize on NFTs?
According to a Spotify official, the company frequently conducts various tests in an effort to improve the user experience. The representative claims that some ultimately serve as the foundation for their more extensive user experience, while others serve as crucial lessons.
About their plans to employ the functionality more frequently in the future, Spotify did not provide any other details.
The global streaming network, which has over 489 million subscribers, has already experimented with the idea of integrating NFTs into the way that its service is run.
In May 2022, Spotify permitted a select group of performers, including Steve Aoki and The Wombats, to promote NFTs on their accounts. Around this time, a number of web3 music platforms have appeared to decentralize the music-listening experience.
For instance, Audius is a streaming service with a crypto component that rewards users with AUDIO tokens for using the app. Additionally, two platforms—Royal and another block—will let composers sell music royalties as fractionalized NFTs.
