HyperPlay, a crypto-native web3 gaming platform, partnered with Square Enix, the Japanese technology giant. The investment coincides with Square Enix’s efforts to accommodate blockchain, Web3, and artificial intelligence technologies.
According to a press release, the partnership entails an undisclosed investment from Square Enix; the funds will be utilized to expand and leverage the HyperPlay game store.
The partnership will also see the launch of Square Enix’s “SYMBIOGENESIS,” a MetaMask-based art experience that centers on the ownership of digital assets on the HyperPlay storefront.
In a press release, Square Enix’s General Manager of Investments, Hideaki Uehara, described the investment and partnership as “extremely exciting.” The company further stated, “the HyperPlay team has created an extraordinary product for enhancing game distribution and generating new business models that are more advantageous for game developers.”
This collaboration and investment coincides with Square Enix executives’ renewed efforts to modernize the organization’s framework to accommodate blockchain, Web3, and artificial intelligence technologies.
In a press release, JacobC.eth, the founder of HyperPlay, stated that the investment will assist the company in accomplishing its goal of revolutionizing the gaming industry:
“We contend that a significant number of the most pressing issues stem from the antiquated distribution platforms that hinder game developers from completely capitalizing on the potential of web3.”
In addition, as developers and builders in the gaming industry, we recognize the significance of enabling new business models that align user and developer incentives to ensure a steady supply of high-quality games.
In addition, the CEO stated that there was more to reveal:
“HyperPlay plans to continue expanding the most web3-native game distribution platform. We’re aggregating more game stores, bringing HyperPlay to more platforms, opening new distribution channels to drive more players into games, and improving the user experience around web3 gaming. You can expect many back to back feature launches and similar announcements in the very near future.”
An additional point of contact from HyperPlay disclosed that the organization intended to declare enhanced accessibility to the platform for Mac users shortly.
Furthermore, in Q2 2024, the organization disclosed its intentions to establish an integration with Amazon, enabling Prime members to access the HyperPlay ecosystem.
“Users with an Amazon Prime membership will be able to launch Amazon Prime Gaming titles directly from the HyperPlay Store and redeem exclusive Prime Gaming benefits, free games, and other perks,” according to a company representative.
