Many international music and film brands have now leveraged the metaverse to boost their brands, bringing the crypto industry into the public eye. Let’s take a look at some music and film brands in the metaverse
The metaverse embodies the concept of digital unity, where virtual worlds come together under a linked internet. The real world is replicated on a digital platform; users can interact with the environment and feel and touch as they would in real life. While this is still a work in progress, many companies and brands have made a move to integrate this technology to drive the audience as technology steadily evolves. Some of such industries are the music and film industries.
Each passing second, music is being listened to somewhere; a film is being watched. The entertainment industry is so deeply embedded in society that it is clear we cannot live without it. With the increased knowledge of the Metaverse, many assets and resources have already been uploaded to virtual platforms, so music and films follow suit.
What is the Metaverse?
The Metaverse is a 3D digital playground that allows users to experience simulations through the use of technologies like virtual and augmented reality. Most associate the metaverse with mostly gaming, as that could be said to be the first iteration of 3D platforms, a space designed for interactions through gaming, but in recent years, the metaverse has shown to offer much more to other aspects of technology. It is designed to connect various virtual platforms making them interoperable to ensure seamless transitions and support various elements that can be carried over from one application to another.
Tools used to access the Metaverse
Users are required to make use of various technologies that can allow them to access various virtual spaces. They are:
- Internet connection: It’s a no-brainer that virtual assets require a form of a link to the internet to be accessed.
- Virtual headset: A virtual headset is a device that gives the user a 360 degrees view of a virtual environment. This environment can include a wide range of things from games to movies and so on.
- Wallet: A special feature of the metaverse is the incorporation of blockchain wallets which users can use to buy or sell assets, trade them and hold NFTs.
- Mobile Phone or PC: From phones to laptops, these devices are necessary to access the Metaverse.
Metaverse brands for Music
Here is a list of applications that offers users an experience of the Metaverse. Many web3 applications have seen famous artists perform live digital concerts. Here is a list of some music brands and what they offer to virtual platforms. They are:
- Tribe XR
- Spotify
- Pixelynx
- Sensorium Galaxy
Tribe XR
Tribe XR is a virtual platform created in 2017. The platform serves as an educational space for DJs, and it teaches interested individuals how to learn DJing, host virtual shows, create set lists and make use of digital mixers. There are tutorials and spaces where users can learn various things and interact with various DJ mentors. Users can get their hands on amazing pieces of equipment like the DJN-900NXS2 Professional mixer and connect with musical streaming platforms like Soundcloud to access various tracks.
Spotify
Spotify is one of the biggest streaming platforms on the planet, so it doesn’t come as a surprise that it would be eager to render its services on virtual platforms. The music platform introduces itself to an equally huge game, “Roblox.” The Spotify Island as it’s called.is an audio oasis where users can have digital hangouts, access merchandise, and undergo sound quests where gamers can gather icons to top the leaderboard, find special easter eggs and gain prizes. Users can create sounds, interact with popular artists and have fun through music.
Pixelynx
Pixelynx is a gaming platform that seeks to combine the elements of blockchain, gaming, and music. Users can earn by making NFTs out of their music and experience virtual concerts of various artists without taking away the element of gaming from the platform. It is an environment created by experts in the music and gaming industries that ensures users interested in music are not left out of the picture. Development is ongoing, and this experience will soon be brought to mobile users.
Sensorium Galaxy
Sensorium Galaxy brings the party to you with mind-blowing performances from notable artists like Steve Aoki, David Guetta, and so on. The PRISM world within Sensorium galaxy presents a photorealistic virtual environment for viewers’ pleasure; making use of blockchain technology and the Senso tokens, users can create avatars to interact with the environment, gain access to media libraries of events and get tickets to performances. The AI of Sensoriums Galaxy plays a huge role in delivering a musical experience. JAI: N is a digital DJ that is constantly creating playlists that fit various moods. Another has released an eight-track album available on the platform
Metaverse brands for films
This list contains virtual platforms that allow video graphics viewing in the metaverse. They are:
- Shemaroo
- Netflix
- CGV
- Planet Hollywood
Shemaroo
Shemaroo is an Indian entertainment company that has a hand in the creation of many Bollywood movies. They now introduce a theatre to the Metaverse through Decentraland’s platform in conjunction with Filmfare. The theatre is slated to become active by October 7, and users will be able to enjoy theatre-like features like popcorn, drinks, and so on. The project is also aimed at promoting Bollywood to the world, as users will be able to enjoy free Bollywood movies every Friday.
Netflix
Netflix is another brand to enter the metaverse through Decentraland as well, using their movie “The Gray Man” to introduce a maze game that rewarded users with digital incentives for completing the maze. The company had earlier introduced an NFT game for the Stranger Things new season. Netflix hopes to drive viewership on the virtual platform. This will increase streaming revenues, so more movies on the metaverse are to be expected from Netflix
CGV
CGV is South Korea’s largest cinema chain and entered the multiverse to provide users with a cinematic experience. Users can access a lobby with a box office, photo zones, and the theatre. Despite all these, the cinema does not allow full-length feature films but provides amazing 4DX and ScreenX viewing of trailers and so on.
Planet Hollywood
In partnership with Sandbox, Planet Hollywood has decided to create Meta Hollywood, an environment that is film driven, taking out iconic characters from movies and replicating them on a virtual platform that is controlled by utility tokens and offers an NFT marketplace to purchase digital assets. Users can find pixelated versions of their favorite characters and interact with these avatars on Meta Hollywood.
Conclusion
Developers and tech enthusiasts are all exploring new ways to integrate the technology on the ground into the virtual spaces of the Metaverse. The music and film industries prove an important resources for entertainment and work. Thus, companies have shifted their focus to virtual platforms to create more awareness of their services; in the near future, it will be hard to find a music or film brand that doesn’t identify itself with the metaverse.
