Juventus, one of the top soccer teams in Italy, and Zondacrypto, a Polish cryptocurrency exchange, have announced a collaboration.
The 36-time Italian champions’ action is a reflection of the sport’s changing relationship with the Bitcoin industry and is part of a more significant trend of incorporating cryptocurrencies into sports.
In September 2023, the club renewed its partnership with Socios.com, which started in 2018 to improve fan connection by creatively utilizing Fan Tokens.
Another elite Italian football team, Inter Milan, broke away with Pirelli earlier in 2021 and switched to Socios as the 2021–22 jersey sponsor. As a result of the partnership, the Juventus players’ shirt sleeves will include the Zondacrypto insignia, signifying a fusion of traditional and modern sports sponsorship.
Since its establishment in 2014, Zondacrypto has expanded to become one of Europe’s top regulated digital currency exchanges, boasting over 1.2 million active users from countries including Canada, Lithuania, Slovakia, Estonia, and Italy.
By taking advantage of the special capabilities provided by blockchain technology, Juventus can provide its fan base with ever more rewarding and engaging experiences. This cooperation with Zondacrypto is a continuation of that endeavour.
