As competition for market share in spot Bitcoin ETFs intensifies, BlackRock is presently approaching Grayscale’s daily volume.
The competition among spot Bitcoin ETFs is becoming increasingly competitive, and BlackRock’s IBTC is approaching its milestone of surpassing Grayscale’s GBTC in terms of trading volume.
Grayscale Still Recording Outflows
As of the conclusion of the thirteenth trading day, the spot Bitcoin ETF landscape recorded a trading volume of $247 million. The Grayscale spot Bitcoin ETF dominated the trading volume by approximately $221 million.
It was reported that BlackRock’s IBTC was transacted at the same volume as GBTC. Grayscale’s trading volume on January 30 was precisely $397,2 million, whereas BlackRock’s was $385,8 million. Significant inflows have poured into IBTC since, among other things, the United States Securities and Exchange Commission (SEC) approved its ETF.
BitMEX Research-provided data indicates that by the fourth trading day, BlackRock, Fidelity Investments, and Bitwise had received nearly $3 billion inflows. This volume of transactions propelled the triumvirate to the top of the list, while Grayscale was left at the bottom, given that the GBTC product is not new to the market.
IBTC’s move to close in on Grayscale’s GBTC is unsurprising, given that the spot ETF was already generating a commotion before its official launch (pre-market). Outflows comprise the preponderance of Grayscale’s trading volume. GBTC notably dominated the market on its debut trading day but subsequently began to experience enormous outflows.
Emerging Battleground For Bitcoin ETF Marketing
BlackRock and Fidelity have recently gained traction, posing an additional threat to Grayscale’s dominance. As investor interest and trading volume increased, the spot Bitcoin ETFs of both asset management firms surpassed Grayscale’s.
It is anticipated that spot Bitcoin ETF issuers will engage in this competition, and most of them are already exploring various strategies to solidify their position in the ecosystem.
With a reduction of 14 BP, Invesco and Galaxy Investment Management decreased their spot BTC ETF sponsor fees. By reducing the BTCO commission from 39 BPS to 25 BPS, the Bitcoin ETF is now positioned in the same league as FBTC, BRRR, and IBTC. Grayscale maintains a 1.5% charge as its linchpin, asserting that ETF issuers offering lower fees are merely attempting to attract investors.
In addition to other developments surrounding spot Bitcoin ETFs, issuers can now run advertisements on Google for the offering. This occurred after Google’s advertising policy revision, which further leveled the playing field in the ETF marketing competition.