The Coca-Cola Company and Microsoft have entered into a five-year agreement to develop and integrate artificial intelligence (AI) use cases across multiple business functions.
At $1.1 billion, Coca-Cola invested in the Microsoft Cloud because of its capabilities and generative AI. As stated in the announcement on April 23, the pair will collaborate in testing innovative generative AI use cases across multiple business functions utilizing Azure OpenAI Service and other technologies.
Furthermore, to determine the effectiveness of the Microsoft Copilot Microsoft 365 AI assistant in boosting workplace productivity, the organizations will conduct experiments with it.
Coca-Cola migrated all of its applications to Microsoft Azure as a component of the initiative. Microsoft’s executive vice president and principal commercial officer, Judson Althoff, stated:
“Through our long-term partnership, we have made significant progress to accelerate system-wide AI Transformation across The Coca‑Cola Company and its network of independent bottlers worldwide.”
Coca-Cola is presently investigating the utilization of generative AI-driven digital assistants through the Azure OpenAI Service to enhance operational efficiency, streamline operations, and improve customer experience-related performance metrics, among other objectives.
Beginning with a $250 million agreement in 2020, Coca-Cola and Microsoft have been collaborating on artificial intelligence. Neeraj Tolmare, senior vice president and global chief information officer of The Coca-Cola Company, articulated, “Microsoft’s capabilities expedite our adoption of AI to generate incremental enterprise value.”
As the company begins investigating potential candidates in the United Kingdom, Microsoft AI executive vice president and CEO Mustafa Suleyman announced on April 9 that the company intends to make a “significant, long-term investment” in the country.
As stated in a blog post by Suleyman:
“There is an enormous pool of AI talent and expertise in the U.K., and Microsoft AI plans to make a significant, long-term investment in the region as we begin hiring the best AI scientists and engineers into this new AI hub.”
As he made these remarks, Suleyman declared the establishment of an AI center in the United Kingdom. Their infrastructure and AI language models are the focal point of the hub’s efforts.
In addition, it would collaborate with its AI teams worldwide and its partners, such as OpenAI, to develop tools for foundation models.
