Microsoft, an American technology conglomerate, intends to replace Bing Chat with Microsoft Copilot in an effort to compete with ChatGPT.
Microsoft Copilot is the new name for one of its Artificial Intelligence (AI) products, formerly Bing Chat. Adopting the same brand identity as other Microsoft AI products makes the chat interface more effectively positioned to contend with OpenAI’s ChatGPT.
Microsoft Copilot to Compete With ChatGPT
Following an extended period of endorsing Bing Chat, the organization determined that the time had come to transition to the “Microsoft Copilot” moniker and discontinue the former.
This new development has resulted in Microsoft Copilot becoming the primary brand for the tech giant’s AI chatbot. Microsoft 365’s general manager, Colette Stallbaumer, confirmed the name change.
In the subsequent discussion, it is established that Microsoft Copilot is the complimentary iteration of its AI chatbot. At the same time, Copilot for Microsoft 365, formerly known as Microsoft 365 Copilot, is upgraded to a paid alternative.
Significantly, while the free version would remain accessible through Bing and Windows, it would be housed in a distinct domain within the general domain, mirroring the structure of ChatGPT.
Microsoft’s rebranding indicates an intensifying rivalry with OpenAI, particularly in light of the latter’s recent announcement that ChatGPT had surpassed 100 million active users within the first week of its release.
Although these two dominant companies in their respective industries are engaged in a strategic partnership valued at billions of dollars, they also vie for the attention of consumers interested in AI assistants. Like any other organization, the Microsoft Copilot team strives to establish the chatbot interface as the most superior.
Microsoft Advances the Frontiers of AI Through Stout Partnerships
Microsoft initiated its exploration of artificial intelligence (AI) in early 2019 by incorporating a ChatGPT-like interface into its search results via its Bing engine. Since then, the technology company has accomplished much within the AI ecosystem.
Two weeks ago, Microsoft and technology behemoth Siemens formed a partnership to utilize Siemens Industrial Copilot to unlock the full potential of generative AI.
The application of this industrial Copilot extends to numerous fundamental sectors, such as transportation, healthcare, manufacturing, and infrastructure.
Similarly, Microsoft and Oracle entered into a one-year strategic alliance to enhance the conservational search experience on Bing by utilizing Oracle Cloud Infrastructure (OCI).
