“We are ecstatic to present the metaverse with our first NFTs,” says Selman Careaga, head of the Global Coca-Cola Trademark.
One of the most well-known brands in the world is to launch a series of nonfungible tokens to benefit Special Olympics International.
Starting on July 30, the OpenSea marketplace will host a three-day auction for Coca-Cola branded nonfungible tokens, or NFTs.
The NFT collections, which were produced in collaboration with digital designer Tafi, were “inspired by video-game loot boxes” and include “hidden surprises” that are only visible to those who buy the artwork.
A classic Coca-Cola cooler, a wearable bubble jacket that can be used in Decentraland, an Ethereum-based virtual reality world, a friendship card, and a sound visualizer that plays audio of a bottle opening, a beverage being poured over ice, and the fizz sound common to carbonated beverages are all included in the “Friendship Boxes.” Soft drink fans have until August 2 to put bids in Ether (ETH) on OpenSea.
“Each NFT was built to honour features that are important to the Coca-Cola brand, reinterpreted for a virtual world in new and fascinating ways,” said Selman Careaga, head of the Global Coca-Cola Trademark. “We are ecstatic to present the metaverse with our first NFTs.”
The proceeds from the auction will be donated to Special Olympics International, a sports organization dedicated to reducing prejudice against persons with intellectual impairments. The auction’s starting bid was unavailable at the time of publication.
Coca-bottling Cola’s partners use decentralized ledger technology for supply chain management, despite the fact that the company has rarely if ever been directly involved in the crypto and blockchain arena.
According to Cointelegraph, cooperation between digital asset platform Centrapay and Coca-Cola Amatil allowed New Zealanders and Australians to purchase the renowned carbonated drink and others using cryptocurrency in August.
