Coinbase has made a bold move in the advertising space, winning the bid for the “Biggest Ad Ever” on Liquid Death cases. The crypto exchange paid $500,000 in USDC, saving $12,000 in fees and demonstrating the efficiency of cryptocurrency transactions.
Coinbase has clinched a major advertising deal, emerging as the winning bidder for what is being hailed as the “Biggest Ad Ever.” The cryptocurrency giant has secured valuable ad space on Liquid Death cases, marking a significant move in the advertising landscape.
The final price for this expansive ad space stands at an impressive $500,114, underlining the substantial investment made by Coinbase. This considerable sum secures advertising coverage across a significant portion of Liquid Death cases, spanning approximately 7.5×10.6 inches on over 500,000 cases.
This advertising reach extends across national US retailers, where foot traffic surpasses a staggering 200 million people each week. The scale and scope of this advertising endeavor position Coinbase prominently within the marketing realm, signaling its strategic intent to maximize brand visibility and engagement.
Coinbase has also made a statement with its choice of payment method for the “Biggest Ad Ever.” The crypto exchange paid $500,000 in USDC, a stablecoin pegged to the US dollar and supported by Coinbase and Circle. Using USDC, Coinbase saved $12,000 in fees compared to a traditional payment processor.
This showcases the efficiency and cost-effectiveness of cryptocurrency transactions, especially for large-scale payments. USDC also offers the benefits of speed, security, and transparency, as it is built on the Ethereum blockchain and backed by audited reserves.
Coinbase has been a strong advocate and supporter of USDC, as it sees the potential of stablecoins to transform the global financial system. Coinbase has also integrated USDC into its products and services, such as Coinbase Earn, Coinbase Commerce, and Coinbase Card.
Coinbase has offered insight into the motivations driving their decision-making process in response to their groundbreaking advertising investment. The company elucidates that their investment is grounded in a strategic approach to marketing, aiming to capitalize on innovative avenues for brand promotion.
Coinbase acknowledges the creative prowess of brands like Liquid Death and expresses admiration for their unorthodox marketing strategies.
Liquid Death is a canned water brand that targets young and rebellious consumers with its edgy and humorous branding. The company has been known for its unconventional and viral marketing campaigns, such as the “Biggest Ad Ever.”
Furthermore, Coinbase underscores the appeal of their secured deal, emphasizing its favorable terms and value proposition. By securing this significant ad space, Coinbase aims to optimize their marketing efforts while maximizing returns on investment.
Coinbase also hopes to reach new and diverse audiences, as well as to educate and inspire them about the benefits of cryptocurrency.
