Disney has reportedly established a task group to investigate how it can integrate AI into its operations.
According to Reuters, they’ve put together a group to study AI’s potential uses within the company. An unnamed insider and two other sources emphasized the importance of Disney understanding AI to avoid falling behind.
Disney is hiring for 11 positions requiring AI and machine learning expertise. These roles span various departments, including engineering, theme parks, and Walt Disney Studios.
One job posting in the television and advertising division aims to create a new AI-powered advertising strategy. Insiders suggest that AI could help cut film and TV production costs and enhance customer service at theme parks.
This news follows the departure of Mike White, the head of Disney’s metaverse division, which recently closed down, resulting in around 50 job cuts. As AI gains prominence, the entertainment sector has experienced ups and downs.
Netflix has posted high-paying AI job listings, hinting at their interest in AI integration. The ongoing Hollywood strike has also made AI a significant topic of negotiation, impacting writers, actors, and others represented by the Screen Actors Guild-American Federation of Television and Radio Artists.
Initially, Hollywood studios resisted banning AI in writing spaces. Additionally, there needs to be more resistance to a plan involving scanning background actors, compensating them for a day’s work, and granting production companies ownership of the scans, images, and likenesses.
