Imaginary Ones, an NFT project based in Singapore, has partnered with Web3 venture financing firm Animoca Brands.
A news release states that the NFT project intends to improve its tokenomics by utilizing Animoca’s resources and experience. According to the statement, Imaginary Ones will receive assistance from the venture capital firm with its “go-to-market strategy.” Co-founder of Imaginary Ones Clement Chia said:
“Animoca Brands’ support will fast-track our plans in the three areas of utility, coins and development, which will help to unify Web2 and Web3 worlds and build on our promise that if you can imagine it, we can build it.”
Imaginary Ones is organizing an airdrop campaign for holders of Imaginary Rides NFTs and Imaginary Ones as part of this partnership. Launched in Q1 of 2024, BUBBLE currency is the native token of the project, and an airdrop will distribute it.
Imaginary Ones was founded as an intellectual property corporation before evolving into a Web3 entertainment enterprise. In April 2022, the inaugural NFT collection for the project sold out in four minutes.
In 2023, the company also collaborated with fashion mogul Hugo Boss, making history as the first Asian NFT initiative to collaborate with a global fashion house.
Since then, the project has released Bubble Rider and Bubble Rangers, two web3 games. Yat Siu, executive chairman and co-founder of Animoca Brands said:
“Imaginary Ones has established a strong ecosystem, and its partnerships with major players in the market like Samsung and Hugo Boss demonstrate the company’s forward-thinking strategy to close the gap between the Web2 and Web3 industries.”
The announcement comes after Anioca Brand invested in Imaginary Ones on February 29, 2024. The amount of money invested, however, is still unknown.
In addition to Imaginary Ones, Animoca Brands collaborated with web3 company BlockPass, which develops KYC solutions for decentralized platforms. The alliance, revealed on March 15, aims to resolve issues with identity theft and AI deep fakes.
