Kraken partners with Atlético de Madrid, becoming their Official Crypto and Web3 Partner starting in 2024, integrating sports and crypto opportunities.
Kraken, a cryptocurrency exchange, declared its partnership with Atlético de Madrid, one of Spain’s most iconic football clubs, on Wednesday. Kraken will serve as the Official Crypto and Web3 Partner and the Official Sleeve Partner for all Atlético de Madrid men’s and women’s football jerseys commencing with the 2024 season.
The objective of this partnership is to unite the domains of sports and web3, thereby generating novel opportunities for Kraken’s crypto clients and Spanish football enthusiasts.
The shared potential of crypto and football to transform lives was underscored by Kraken’s Chief Marketing Officer, Mayur Gupta, who emphasized the company’s 13-year voyage to become a trusted crypto platform.
This partnership is a reflection of Kraken’s current partnership with Williams Racing Formula 1, which is designed to increase global awareness of crypto and audience engagement.
