Mastercard International Inc, a credit card company, has filed various trademark applications linked to NFTs and the Metaverse. The company joins a growing list of financial titans attempting to cash in on the growing trend.
On April 4, Mastercard filed 15 trademark applications for intellectual property, including its popular Priceless motto and Circles Logo, according to trademark attorney Mike Kondoudis.
Mastercard plans to develop marketplaces for digital commodities and NFT-backed media, as well as E-commerce software that allows users to conduct electronic business transactions in the virtual world, according to the details given. In the Metaverse, it also added a card payment processing procedure and other financial services.
Mike Kondoudis explained that Mastercard has events and performances planned in the metaverse in the disciplines of finance, cryptocurrencies, and NFTS. According to a study, the financial institution expects to be a major role in the digital economy.
Mastercard and Coinbase recently announced a partnership that will allow Mastercard cardholders to purchase NFTs on Coinbase’s future platform.
According to reports, NFT-related trademark applications have already surpassed those filed the previous year. Whereas just 1965 applications were filed in 2021, over 2000 applications have already been filed in 2022.
Brands are embracing the Metaverse
This year, a rising number of well-known institutions have entered the Metaverse. DBS Group, Singapore’s largest bank, recently announced that it is considering a virtual reality initiative.
American Express, a competitor of Mastercard, applied for NFT and Metaverse-related trademarks last month, as part of a bigger drive by Wall Street businesses into the space.
JPMorgan and HSBC both established virtual spaces in Decentraland and The Sandbox, respectively, prior to DBS’ announcement.
According to research by Citigroup, the Metaverse market has the potential to expand to $13 trillion by 2030, with a user base of 5 billion.