Okcoin will share the same name as OK Group’s other crypto venture, OKX, formerly known as OKEx. Okcoin was established in 2013.
OK Group, a major cryptocurrency exchange operator, continues to transform its business by rebranding its crypto ventures as “OKX.”
Hong Fang, chief operating officer at OK Group and president of OKX, announced the rebranding of Okcoin to OKX on X (previously Twitter) in the coming months.
Okcoin will share the same name as OK Group’s other cryptocurrency venture, OKX (previously OKEx).
“I’ve been part of Okcoin for five years. Over the years, we have put a lot of love and passion into our brand and product,” the executive wrote in the post.
He added that the platform’s rebranding in key operational jurisdictions will benefit its consumers and business.
Fang stated that OK Group intends to rebrand “Okcoin” to “OKX” in Europe and the United States over the next few months, beginning with Singapore.
The exec assured that consumers will receive the “same set of product services under the same regulatory framework” and will interact with a new brand.
Fang added that OK Group had recently discontinued the “Okcoin” trademark and product in some regions, including Latin America, the Middle East and North Africa, South Asia, Hong Kong, and others.
The executive emphasized that the United States has always been vital to the company’s global strategy. “It is home base for a lot of us on our team. It is special to us,” Fang wrote, adding:
“Despite all the challenges, we remain committed to the U.S. as a visionary leader that upholds the standards of empowering individuals and protecting freedom with technology as it always has and defines our future as it should be.”
Nearly a year ago, OK Group rebranded another division of its company, formerly known as OKEx.
OKEx announced its transition to “OKX” in December 2022 to become more than a centralized cryptocurrency exchange by incorporating decentralized finance, nonfungible tokens, and Web3.
In 2017, the exchange was established by OK Group CEO Star Xu.
