Mesut Özil, the German football icon is launching his own clothing line, M10Streetwear, and also establishing his own cryptocurrency to help advertise the clothing brand.
Ozil’s latest tweet, which featured Bitcoin’s glowing eyes symbol on his photograph and stated, “interesting things coming soon,” is the football celebrity’s hint at launching his cryptocurrency, according to The Sun media.
Owners of Ozil’s token will also be able to exchange it like Bitcoin, as well as receive further discounts on his stuff. To top it off, as a prize for purchasing Ozil’s digital currency, traders may be able to see him in person.
— Mesut Özil (@MesutOzil1088) October 9, 2021
While establishing a cryptocurrency could be an excellent marketing tactic, Sports Non-Fungible Tokens has already proven to be a success in the decentralized world (NFTs).
Football players, clubs, and even leagues have entered the NFT market in order to diversify their revenue streams. Sports superstars made a fortune from their tokens this year, including Tyson Fury, the Legendary Boxer, whose NFT ‘Lineal by Tyson Fury’ sold for $987,000, making it one of the most expensive sports NFTs ever.
In addition, a film sequence of NBA’s LeBron James was auctioned for $269,000 AUD, capturing one of his greatest moves on tape. Following the sale of the NBA star’s NFT, Cristiano Ronaldo’s NFT was sold for $289,920.
Leagues joined the NFT this year, following in the footsteps of their football players. LaLiga, one of Spain’s top soccer leagues, announced the launch of Non-Fungible Tokens (NFTs) for all of its individual players in September.
These NFTs were released as digital cards that could be traded and used to play with the tokens of other members. This NFT launch was made possible via a partnership with Sorare, a French start-up.
The introduction also witnessed the tokenization of LaLiga’s finest players, like Antoine Griezmann of Atlético Madrid, Vincius Jnior of Real Madrid, and Pedri of FC Barcelona.
“We are always looking for innovative ways to offer our fans new and exciting experiences and to broaden the appeal of our competition,” said Javier Tebas, the Spanish league president.