Ripple Labs extends its global footprint, granting Brazilian and Australian businesses seamless access to its innovative Liquidity Hub platform.
According to the research, there has been a substantial shift in the difficulties associated with adopting new technology: “If we look back to the ’90s and the early 2000s, the technical challenge at the time was figuring out how to run an ‘internet business.’
“The main barrier to businesses utilizing crypto technology is its “usability.” For any firm looking to include cryptocurrency, Ripple underlines that “there are core building blocks necessary to run an enterprise crypto business.”
One of the essential elements that enable crypto is liquidity; it is the foundation of all aspects of crypto, including Ripple’s business and any other organization interested in utilizing the potential of crypto solutions for commercial purposes.
According to the paper, managing liquidity entails ensuring assets are “available at the right time, for the right cost, at the right place to meet customers’ needs.”
This means that asset volatility and fragmentation across several trading platforms add to the complexity of liquidity management. Ripple initially created Liquidity Hubs to meet its internal liquidity needs to tackle this problem.
They chose to “externalize this service for others who need a digital asset platform to access and manage crypto liquidity” after recognizing a wider market demand. Ripple is now expanding these Liquidity Hubs to Brazil and Australia as part of its larger worldwide expansion strategy.
