Socios a fan token platform has partnered with Major League Soccer and 26 of its teams
Socios Expands Its U.S. Presence With MLS
Socios, a company that produces officially recognized “fan tokens” for sports teams and leagues, is rapidly expanding in the United States.
Last month, the company announced ties with 13 NFL teams, and now it has reached agreements with Major League Soccer (MLS) and nearly all of the league’s teams for marketing and fan interaction.
The Fan Tokens announced today a multi-year fan engagement deal with Significant League Soccer (MLS) and 25 new teams, including major clubs such as the LA Galaxy, Seattle Sounders FC, and Atlanta United.
Socios had already signed a contract with the New England Revolution and the NFL’s New England Patriots for November 2021.
According to the fan token spokeswoman, the agreement makes Socios a “formal partner” of Major League Soccer, allowing access to the MLS IP and “better connectivity across platforms.” the fan token’ approach to the NFL, with which it does not have an official league marketing arrangement, is different.
Despite the fact that Socios has a contract with the league, two teams, DC United and Charlotte FC, have not signed on. This is owing to pre-existing sponsorship difficulties between the two teams, according to a spokesman.
MLS Relationship Do Not Involve Fan Token component
The MLS relationships do not currently involve a fan token component, like the firm’s deals with 14 total NFL teams and 28 NBA teams.
A fan token is a blockchain-backed crypto token that provides holders with exclusive benefits such as access to a private community of holders, as well as perks such as voting on team decisions and contest entry.
Instead, the agreements will focus on various digital fan interaction opportunities, such as chat rooms, surveys, and sweepstakes, as well as marketing integration, such as online integrations and digital signage for Socios at MLS games.
Socios Chief Strategy Officer Max Rabinovitch said that the company was adopting a “very gradual and conservative” approach to American team partnerships due to sports leagues’ apprehension about issuing crypto tokens at this time.
