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Home » US Senator Urges Tech Firms to Label AI-generated Content

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US Senator Urges Tech Firms to Label AI-generated Content

Joy Dahunsi
Last updated: June 30, 2023 5:25 am
By Joy Dahunsi
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Senator Michael Bennet of the United States has urged tech firms to label AI-generated content and monitor any deceptive content generated by artificial intelligence (AI). 

US Senator Urges Tech Firms to Label AI-generated Content
US Senator Urges Tech Firms to Label AI-generated Content

Bennet emphasized that users should be aware when AI is used to create content in a letter he sent on June 29 to the executives of major tech companies utilizing AI, including ChatGPT creator, OpenAI, Microsoft, Meta, Twitter, and Alphabet.

Bennet stated that false images disrupt the economy and public trust, mainly when they are political.

“Continuing to produce and disseminate AI-generated content without clear, easily comprehensible identifiers poses an unacceptable risk to public discourse and electoral integrity.“

In addition, the senator emphasized that while some companies have begun to designate some AI-generated content, the companies’ policies are “alarmingly reliant on voluntary compliance.”

Bennet has asked the executives of the companies named in the letter to respond by July 31 to his concerns regarding standards for identifying AI-generated content and their implementation and the consequences for rule violations.

Except for Twitter, which reportedly replied with a poop emoji, none of the companies have responded. 

European legislators have expressed the same concern that unlabeled AI content will lead to misinformation. 

Vera Jourova, vice president of the European Commission , stated to the media on June 5 that companies deploying generative AI tools with the “potential to generate disinformation” should label their content to prevent the dissemination of disinformation.

Although the United States does not presently have any comprehensive AI legislation in place, on June 8, lawmakers from both parties introduced two bills to promote transparency and innovation in the AI space.

One of the measures proposed by Democratic Senator Gary Peters, Republican Senators Mike Braun, and James Lankford would require the government to be transparent about using artificial intelligence.

The other would establish an official Office of Global Competition Analysis, sponsored by Bennet, fellow Democrat Mark Warner, and Republican Senator Todd Young.

Bennet also made remarks in March 2023 regarding the instability of the cryptocurrency industry following the failure of Signature Bank.

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