Animoca Brands has made a strategic investment in the TON ecosystem, becoming the largest validator of the TON blockchain. The collaboration between Animoca Brands and TON Foundation aims to facilitate a seamless transition from Web2 to Web3 by onboarding existing users into new Web3 mini-apps.
Animoca Brands, a leading Web3 company that leverages blockchain to deliver digital property rights to consumers around the world, has announced a strategic investment in the TON ecosystem, the decentralized computer network based on the Telegram Open Network.
Animoca Brands has become the largest validator of the TON blockchain, securing the network and participating in its governance.
TON is a third-generation proof-of-stake blockchain designed in 2018 by the Durov brothers, the founders of Telegram Messenger. TON was designed for lightning-fast transactions, low fees, and high scalability.
The blockchain also leverages the interoperability and customizability of Cosmos, enabling cross-chain communication and governance.
TON offers a unique opportunity for Web3 adoption, as it allows developers to launch mini-apps directly on Telegram, the fastest-growing social platform with over 700 million users.
These mini-apps are web-based applications running inside Telegram without requiring installation or registration. Users can access a wide array of DApps via Telegram, streamlining their Web3 and DeFi experience.
As part of its commitment to the TON ecosystem, Animoca Brands is supporting third-party gaming projects through TON Play, a gaming infrastructure project that enables developers to launch games directly on Telegram.
TON Play provides developers with tools and resources to create and publish Web3 mini-apps that leverage the power of TON Blockchain and Telegram.
It aims to onboard existing users into new Web3 mini-apps by offering them a seamless and familiar user interface, social features, and rewards.
TON Play also helps developers monetize their games by integrating TON-based tokens and NFTs. TON Play is currently hosting a contest for game developers, offering $100,000 in prizes for the best Web3 mini-apps.
Animoca Brands is a company focused on digital property rights for gaming and the open metaverse.
The company develops and publishes a broad portfolio of blockchain games, traditional games, and other products, many of which are based on popular global brands, such as Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E.
Animoca Brands is also a prolific investor with over 150 investments in NFT-related blockchain companies, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Alien Worlds, and Star Atlas.
Prior to the investment in TON, Animoca Brands conducted extensive research on the potential of TON Blockchain to accelerate the mainstream adoption of crypto.
The user-friendliness of TON-based DApps and the scalability of TON Blockchain were identified as key factors for community growth. Animoca Brands has created an analytics dashboard visualizing key metrics to provide transparency and insights into TON’s growth.
