Music lovers can now enjoy premium entertainment in the metaverse as the Sandbox has announced a partnership with Warner Music Group, or WMG, on Thursday to build a virtual musical-themed park and concert in the metaverse.
The Warner Music Group’s LAND in The Sandbox will showcase concerts and live events showcasing WMG-represented artists and talent.
Warner Music’s initial foray into the NFT metaverse was with this endeavour. Their goal, according to a statement provided to Cointelegraph, is to create immersive social experiences that empower Warner Music artists. Artists could use the Sandbox to engage with their fans, experiment with virtual entertainment, and generate new revenue streams while reaching a global audience.
The agreement “brings the open metaverse one step farther in the direction of fan-owned and community-driven initiatives,” according to Sebastien Borget, COO and Co-Founder of The Sandbox.
“Through NFTs, we’re developing The Sandbox as a fun entertainment destination where producers, fans, and gamers can enjoy one-of-a-kind immersive experiences and be closer to their favorite musical artists,” he added.
The Sandbox and Virtual real estate
Digital land is still in high demand, and The Sandbox has become one of the most competitive metaverses to compete with Decentraland due to its consistently high trading volume. The Sandbox will organize a LAND sale in March 2022, according to the firm, to allow music aficionados to purchase LANDS adjacent to the WMG property.
The Walking Dead, Snoop Dogg, Adidas, Steve Aoki, The Smurfs, and CryptoKitties are among the latest partners to purchase real estate within The Sandbox metaverse, joining The Walking Dead, Snoop Dogg, Adidas, Steve Aoki, The Smurfs, and CryptoKitties.
